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About Dr. Udo Erasmus


Udo Erasmus, Ph.D., introduced the importance of essential fats (EFA's) derived from organic flax seeds to the world. He pioneered methods for producing unrefined oils made with health in mind which are still used today by manufacturers of flax and other oils. Starting in the mid-1980's, Udo popularized the use of flax oil through an exhaustive itinerary of public lectures, which eventually led to TV and radio interviews. His ground-breaking book, Fats that Heal Fats That Kill, became the industry's bible on fats. Later he developed an oil blend which is an improvement on flax oil, offering a better ratio of Omega-3 to Omega-6. This oil blend is free of trans-fats and contains an optimum balanced level of all Essential Fatty Acids necessary for health. Because of Udo's commitment to the field of fats and oils, there are now a variety of high-quality, EFA-rich oils available in health food stores and dispensaries around the world. Udo's contribution to the fields of health and nutrition, along with his pioneering work to establish standards of quality for oil manufacture will continue to benefit humanity for decades to come.


Our Philosophy

Good nutrition provides the body with the basic building blocks and essential nutrients that support its many biological tasks. At Udo’s Choice®, we make the greatest public health impact by purposefully focusing on the following areas of nutrition, to help you:

> Get your fats right. Our mission is to help you build a healthy foundation of food oils, by increasing your consumption of fresh, undamaged omega-3 and -6 essential fats (also known as essential fatty acids or EFAs) in the most effective ratio, and encouraging you to reduce your intake of highly-refined, toxic and fried dietary oils, which wreak havoc on your health.

> Improve digestion. All of your body’s basic functions — and your overall health — depend on complete digestion. By creating blends of age- and condition-specific microbiotics, fiber, and digestive enzymes, we provide you with full support for the digestive issues and their related health consequences which frequently plague us all.

> Increase your consumption of greens. Greens are the #1 food on the planet, full of essential nutrients and thousands of antioxidants and phytonutrients that provide the necessary foundation on which you build a strong and healthy body.


Our Goal

By taking the above approach to nutrition, our goal is to improve quality of life and well-being for you and your family by supporting:

> Physical performance: energy, stamina, recovery, and healing

> Mental performance: focus, concentration, and mood

> Improved and more complete digestion

> Improved immune function

> Weight normalization

> Joint mobility and flexibility

> Healthy skin, hair, and nails